“The internet has facilitated a new kind of relationship between an artist and his or her consumers,” he says.Ĭonnecting, of course, is a two-way street, where listening is just as important as being heard.
#Mark manson blog how to#
Manson aims to build a strong connection to his audience through his blog, where he has recently discussed his take on topics ranging from feminism to how to be more productive by working less, and his enewsletter. “The reason we fall in love with certain music and writing is we connect with it on a very personal level,” says Manson. “People often tell me you’re much nicer than I thought you would be,” he says. People often forget that he is building a brand and expect his personality to mirror his recent book title. He thought about how to keep their attention through the pacing of his paragraphs and the overall rhythm of his copy. So what does that mean in practical terms? Manson put considerable time into studying successful copywriting and placed a lot of importance on coming up with titles and chapter headings that would appeal to his target audience. How does it fit my branding? I think in terms of demographics.” I think of my blog articles in terms of branding. “I’m constantly obsessing about brand,” says Manson. That means thinking of his work in terms of leads, engagement and brand. “Even though I’m a writer, I’ve always viewed my work much in the same way as a startup or marketer might view their work.” “I think my approach to a creative career was very entrepreneurial,” says Manson. He estimates it sold 50,000 to 60,000 copies in the years since then. He began blogging on the subject of dating and self-published his first book, Models, which offered men advice on meeting women, in 2011. Where he felt most confident was writing.
Manson, who graduated from Boston University with a degree in finance in 2007, tried his hand at running businesses in areas such as content marketing but soon concluded he was a mediocre marketer. Mark Manson, 33, has nailed the process of building a platform, first through self-publishing and now via a more traditional path. If you don’t have something interesting to say and know how to express it in an appealing way, you’ll lose their interest pretty quickly and end up with a lot of books to unload. As many discover, it’s not as easy as it looks. Many solo entrepreneurs dream of writing a book and self-publishing it to establish themselves as an authority and perhaps generate some speaking gigs.
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